OBLIVIOUS NOT APATHETIC
If there’s a lesson coming out of the barn fire tragedy
it’s how far we as an industry seem to be from the
mainstream media. Can honestly report that some familiar
media faces were on hand to cover the story and the overall
lack of familiarity with standardbreds and New Jersey horse
farms was alarming.
Other than perhaps Bob Jordan beat writer for the Asbury
Park Press and Jane Meggitt columnist for the local Examiner
nobody had heard of My Starchip or Funny Malentine the two
major mares lost in the blaze. In addition the fact that
one or both had competed in the Hambletonian Oaks also drew
After one long time network personality discreetly inquired
if indeed there was anything here for his viewers to identify
with, we suggested that perhaps a horse of the year could
suffice. That too drew a blank stare until we likened “HOY”
to a “most valuable player” which is how Rocknroll
Hanover made it to national TV.
In short there was ample interest once exposed but they
didn’t have a clue what we were about prior to getting
Like Cole Porter rhapsodized in Lets Misbehave “if
you want a future baby go out and get a past”. Same
idea applies to media coverage. Do something newsworthy!
And not just something negative!
Debbie Little spoke volumes in the April trot in her references
to KEY RACE scheduling conflicting with news deadlines.
LIVE OR MEMOREX
Ironic how the “other story” currently blaring
headlines brings an old TV commercial to mind. You know
the one where the viewer would try to differentiate between
the live performance and the one recorded on audiotape prompting
the tag line of “is it live or is it Memorex?”
Which is something this and other sports have been grappling
with for too long now as the differential between real and
‘enhanced” performances gets even murkier. It’s
even more ticklish when records change hands in the process
as major league baseball has abruptly realized. Moreover
the inability to differentiate between real and enhanced
performance can get rather expensive when stalwart steeds
turn out to be less than that in breeding sheds down the
The key component here is not increased speed but the ability
to maintain top speed longer which in a game of noses heads
and necks can be the difference between winning and finishing
Ever notice how often the runner gets nailed one or two
yards short of the goal after a long gain? This is usually
the result of the ball carrier losing energy after the prolonged
burst while the defender given his more advantageous starting
point is able to catch up and make the tackle.
In football “sprints” are measured at 40 yards
as players seldom have to dash longer distances except perhaps
for the infrequent long returns.
Consequently the horse able to maintain his burst longer
than the others is going to win more photos. This is something
every professional handicapper is acutely aware of!
Been thinking, if we can keep tabs of the exportations,
why can’t we keep accurate tabs on the EARNINGS of
these creatures once overseas.
Pathway under dam records list Ruby Crown’s son Scarlet
Knight as winning some $644,000 which he did in this country.
However, catalog pages have him approaching $3 million in
actual earnings- quite a differential. Obviously the information
is available and obtainable or the pedigree compilers used
by the auction companies would not have access. .
Would seem that some kind collaboration is needed here!